Dear Keada Sports Community,

As we step into 2025, it’s the perfect moment to reflect on the achievements and milestones of the past year.

One of the biggest highlights was our rebranding journey from Donda Cycling to Keada Sports. This change came about due to a trademark issue, but it also gave us the opportunity to expand our vision from cycling to becoming a broader sports brand.

This year, we proudly launched our first golf range, which now features caps, polos, shorts, and hoodies. At the same time, we have continued to innovate in our cycling collection. Excitingly, we are working on a fully waterproof, windproof, and insulated cycling jacket, along with a range of new bib shorts and tights.

Looking ahead, 2025 will see us focusing on two new areas: running and triathlon products. We recognise the growing demand for high-quality yet affordable sports apparel, and we’re confident our offerings will be a great fit for athletes in these spaces.

Expanding our presence is another priority. We’re thrilled to share that you can now find Keada Sports products at Decathlon, Halfords, Mountain Warehouse, Planet Golf, Private Sport Shop, and, most recently, Alltricks. If there are other stores you’d like to see us in—and can assist with introductions—please don’t hesitate to let us know.

Finally, I want to extend my heartfelt gratitude for your continued support. While the journey has had its challenges, it’s your encouragement and enthusiasm that inspire us every day.

Here’s to a fantastic 2025! Keep pursuing your passions, creating memories, and enjoying the sports you love. Don’t forget to share your moments with us on social media @keadasports—I always love seeing you in our gear.

Thank you,
Jack
CEO, Keada Sports