Our Story

Our journey began with a simple realisation: the world of sports lacked premium-quality apparel at accessible prices.

Fuelled by a love for these sports and a commitment to making premium sports wear accessible, we set out to redefine the industry. We believe that no one should have to break the bank to own top-tier gear.

We're passionate about all sports and believe that everyone should have the opportunity to participate. Sport isn't about the price tag on your outfit; it's about the heart and determination of the Everyday Athlete within.

That's why we're committed to making sport more accessible for everyone. Our mission is simple: to create premium-quality clothing for the Everyday Athlete. Whether you're chasing a park run PB, lowering your handicap, or riding with friends, Keada Sports is here to support you on your journey. 

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Accessibility

Whatever your level of ability or affordability, we believe premium sportswear should be accessible to everyone. We makes sportswear for the Everyday.

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Heritage

We’re inspired by our British heritage which lives through our designs and technology. From urban landscapes, to rugged terrain or rolling hills, Keada is designed for the Everyday.

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Community

Our best sporting memories are the ones that are shared. We believe in the power of sport to bring people together and create lasting legacies.

New name, same game

We've rebranded

Making sport accessible, one sport at a time.